Scientific Advertising

Advertising and Science

Understanding Advertising

People are Selfish

Selling Goods by Mail

Advertising vs. Personal Salesmanship

Understanding Psychology in Advertising

Don't Claim the Expected

Every Ad Should Tell a Story

Pictures in Advertising

Cost and Results

Getting Information on Your Subject

Advertising is Like War

Product Samples

Getting Distribution for Your Products

Test Campaigns

Dealers are Busy

You Must Stand Out

Attacking Rivals

Letter Writing

Your Name Tells a Story

Scientific Methods in Advertising