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Scientific Advertising
2024 • album
USER
album
Everything You Need to Know from Claude Hopkins' Scientific Advertising
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Title
1
Introduction
John Merriam
13:34
2
Chapter 1: How Advertising Laws Are Established
John Merriam
3:03
3
Chapter 2: Just Salesmanship
John Merriam
6:00
4
Chapter 3: Offer Service
John Merriam
3:22
5
Chapter 4: Mail Order Advertising (What It Teaches)
John Merriam
5:25
6
Chapter 5: Headlines
John Merriam
5:19
7
Chapter 6: Psychology
John Merriam
8:24
8
Chapter 7: Be Specific
John Merriam
4:31
9
Chapter 8: Tell Your Full Story
John Merriam
3:22
10
Chapter 9: Art in Advertising
John Merriam
2:34
11
Chapter 10: Things Too Costly
John Merriam
5:18
12
Chapter 11: Information
John Merriam
4:27
13
Chapter 12: Strategy
John Merriam
5:03
14
Chapter 13: Use of Samples
John Merriam
6:05
15
Chapter 14: Getting Distribution
John Merriam
4:33
16
Chapter 15: Test Campaigns
John Merriam
6:30
17
Chapter 16: Leaning On the Retailer
John Merriam
2:11
18
Chapter 17: Individuality
John Merriam
2:32
19
Chapter 18: Negative Advertising
John Merriam
1:17
20
Chapter 19: Letter Writing
John Merriam
3:26
21
Chapter 20: A Name That Helps
John Merriam
2:32
22
Chapter 21: Good Business
John Merriam
3:27
23
Chapter 22: Credits and Copyright
John Merriam
0:33
Wed Aug 01 2012© 2012 Claude Hopkins
